Driving Clarity & Measurable Business Impact

UX Leadership & Strategy

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About me

Hi, I’m Gretchen Gelke, an executive UX leader passionate about delivering outstanding customer experiences that move businesses forward.

People first. Performance always.

I lead global UX organizations that deliver measurable business impact. At companies like Google and JumpCloud, I've built teams and strategies that drive user adoption, accelerate sales cycles, and increase revenue across AI-first devices, security platforms, and complex B2B/B2C SaaS ecosystems.

My approach to UX transformation centers on data-informed decisions and human-centric leadership. I focus on scaling UX impact at the intersection of user needs and business objectives.

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Work Highlights

  • 📊 Led strategic transformation of customer acquisition model, aligning C-suite stakeholders to achieve significant revenue growth and institutionalize data-driven acquisition practices.

    Results

    • 40% Revenue growth

    • 5x In-product conversion rates

    • Reduced sales cycle from 12 to 3 months

  • 🌍 Built and scaled Privacy UX to 600+ global members across 55 countries, reducing regulatory risk and setting company-wide standards.

    Results

    • Introduced UX frameworks for “Communicating with Care”, reducing litigation risk exposure

    • Established UX Principles that increased cross platform consistency for Settings & Controls

    • Enabled privacy component development adopted by Google’s Material Design System

  • 🤝 Led cross-company initiative that uncovered a personalization trust gap; reshaping personalization practices and improving trust across multiple 1B+ user products.

    Results

    • Increased user trust

    • SAT scores up >10%

    • Double digit increase in user opt-in rates

Executive leadership spanning consumer & B2B products, delivering results that increase growth, reduce risk, improve trust, and enable AI integration.

Please reach out for access to my detailed, impact-driven case studies.

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Leadership Philosophy

Leading through clarity & connection.

Great teams emerge when people see both the destination and their role in reaching it. My leadership centers on strategic alignment, clarity, and empathy: Connecting individual potential with business objectives to cultivate high-performing teams with a culture of clarity, trust, and collective purpose that drives sustainable success.