Driving Clarity & Measurable Business Impact

UX Leadership & Strategy

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About me

Hi, I’m Gretchen Gelke, an executive UX leader passionate about delivering outstanding customer experiences that move businesses forward.

People first. Performance always.

I lead global UX organizations that deliver measurable business impact. At companies like Google and JumpCloud, I've built teams and strategies that drive user adoption, accelerate sales cycles, and increase revenue across AI-first devices, security platforms, and complex B2B/B2C SaaS ecosystems.

My approach to UX transformation centers on data-informed decisions and human-centric leadership—scaling impact at the intersection of user needs and business objectives.

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Work Highlights.

Executive leadership across growth, risk, trust, and AI execution

  • 📊 Led strategic transformation of customer acquisition model, aligning C-suite stakeholders to achieve significant revenue growth and institutionalize data-driven acquisition practices.

  • 🌍 Built and scaled Privacy UX to 600+ global members, reducing regulatory risk and setting company-wide standards.

  • 🤝 Led cross-company initiative that uncovered a personalization trust gap; reshaping personalization practices and improving trust across Google products.

Please reach out for additional details related to my impact-driven case studies.

Learn More
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Leadership Philosophy.

Leading through clarity & connection

Great teams emerge when people see both the destination and their role in reaching it. My leadership centers on strategic alignment: Connecting individual potential with business objectives to cultivate a culture of clarity, trust, and collective purpose that drives sustainable success.